سير تطور نظريات ارتباطات توسعه : تاكيد بر پارادايم چند گانگي فرهنگي

The evolution of Development Communication: by focusing on cultural multipilicity

Classic litrature of communication and development have been formed in two paradoxical paragidm. Growth and modern paradigm instead of dependancy and undevelopment paradigm. That in the first policy making and programming mood and in the second mood Analyzing and critic have been more Eminence. Inspide of different theoritical and pragmatical compliment both paradigms are alligment in claim and Global model of development the willing of both schoolls in the flow of progmatical efforts and theorybuilding evolution are emphasis on this problem that for operationalizing of Global and standard model of development how should change the native cooperation and cultural infrastructure of society and in the flow what economical, political, social and cultural stages defined for managing the change project of societies. Whereas in the third generation of theories the format of Basic problem wholly have changed. In the coutural Approches to communication and development, the Attention of theory builders focus on this point that how the framework of every cultural society should be defind the separate model, of development and what the cultural, social and economical field of societies have the theoretical and pragmatical expediency for designing of the process of development, the article is presented want to explicit the evolutionary of the communication and development theories from classical generation theories to cultural multipilicity and in this glancing revisal attempt to expilicit the basic differential points.