برآورد ارزش تفريحي كاخ سردار ماكو و تعيين عوامل موثر بر تمايل به پرداخت بازديدكنندگان

Estimating Recreational Value of Maku Sardar Palace and Determining Effective Factors on the Visitorsʹ Willingness for Payment

Maku Sardar Palace is located in Maku Town, East Azerbaijan province and is considered as one of the important historical monuments in Iran for both its tourist attractions and its location on the transit road to Turkey and Europe. The aim of this article is to estimate the recreational value of Sardar Palace by applying contingent valuation method. To achieve the goal, a questionnaire has been designed and distributed randomly among 180 visitors in 2008. The results indicate that about 68 Percent of the people accept to pay the offered price and based on the estimated model, the average price that the visitors are willing to pay for each visit is IRR 8,437. Findings of this article can be a suitable guide for the policymakers and planners of the countryʹs cultural heritage in determining appropriate prices of the tickets and financing the costs of providing services and renovation of the said monument. JEL Classification: Cz5; Cz4; Q28; Qz6