راهبردهاي اساسي كنترل فرهنگي در عصر جهاني شدن

Basic Strategies of cultural Control in Globalization Age.

Although present age is called with various topics such as information Age», «Computer Age», Erosion of borders Age» and ... , Undoubtedly «globalization» is the most comprehe -nsive topic which can be used for naming and stating the status quo of world. Globalization indicates many characteristics of contemporary age, therefore some pundits call globalization as a «dominated paradigm of contemporary age » which has overshadowed over most parts of human life including culture. Todayʹs globalization regardless of this point that it is considered as a trend (process) or project (globalization), it is an unavoidable reality which is resulted from speedy development and expansion of mass media in all corners of human life and has impacted all aspects of human life. Therefore, as Robertson p VAo-£o£) says: "globalization is no more as an option or selection of best policy. Globalization is an unavoidable reality which necessity of «globalizing » requires paying attention to it." For this purpose, understanding said phenomenon and its various dimensions and consequences are main task of scholars and pundits of different communities. Key words: Globalization, Culture, Cultural Globalization, Homogeneous (Integration) and Cultural Changes.