بررسي وضعيت فرهنگ سازماني دربين بانكهاي تجاري كشور ازنظر سازگاري با استراتژي مشتري مداري

A Review on the Current Situation of Organizational Culture among Iranin Commercial Begarding Compatibility with Customer-Oriented Strategy

در اين نوشتار وضعيت فرهنگ سازماني در ببن بانكهاي تجاري كشور از لظر مبزان سازگاري با استراتژي مشتري مداري مورد بررسي قرارگرفته است. از فرهنگ مشتري مداري و ويژگيهاي آن سخن به ميان آمده است پس از آن،‏ متغيرهايي بعنوان متغيرهاي فرهنگي انتخاب شده اند و ميزان سازگاري آنها با استراتژي مشتري مداري بانكهااي تجاري كشور مورد سنجش،‏ ارزيابي قرار گرفته است. هدف از انجام اين تحقيق شناسايي ميزان آمادگي ( فرهنگ سازي )اين بانكها براي اجراي مشتري مداري بوده است.

Organizational culture is a combination of common beliefs and values among individuals of an organization which constitute the essence of organizational behavior. The issue of organizational culture is most appreciated in such subjects as planning, leadership and change management. Culture is a major factor in supporting the strategic plan for any organization as it is virtually impossible for managers to successfully implement a given strategy without acquiring the support of individuals of the organization and paying due attention to its culture. In this study which is done on four major commercial banks of Iran, the current situation of their organizational culture has been assessed regarding the extent of the compatibility of their variables with customer oriented strategy in order to evaluate their readiness to adopt customer strategy as the main strategy of their organizations.