بررسي ديدگاههاي اساتيد علوم اجتماعي نسبت به نقش رسانه‌هاي ديداري (تلويزيون، ماهواره و اينترنت) در فرآيند جهاني شدن با تاكيد بر سياست هاي فرهنگي ايران

The Role of (Television, Satellite and Internet) Media in the Process of Globalization with Emphasize on Cultural Policy in Iran

در اين مقاله به منظور مطالعه نقش رسانه هاي ديداري در فرهنگ پذيري مردم، اين سوال مطرح است كه تلويزيون، ماهواره و اينترنت، چه تاثيري بر تغيير رفتار و عادات مردم و پذيرفتن روش هاي صحيح مصرف منابع طبيعي و تغيير الگوهاي روش زندگي دارند؟ به عبارت ديگر آيا اين رسانه ها مي توانند تغييراتي در عادات زندگي افراد به وجود آورند و اگر نه پس علت نداشتن كارايي اين رسانه ها چيست؟ براي پاسخ به اين سوال، با استفاده از نظريه هاي "اشاعه نوآوري ها"، "برجسته سازي" و "كاشت"، يك مدل نظري ارايه شد كه طبق آن نقش و كارايي رسانه هاي ديداري در تاثيرگذاري يا عدم آن بررسي و از آن مدل 6 فرضيه استخراج شد. براي آزمون فرضيات از روش پيمايشي به وسيله پرسشنامه استفاده شده و نتايج حاصل از تحليل داده ها به تفصيل در صفحات بعدي آورده شده است.

The main goal of the research is to study the role of (Television, Satellite and Internet) media in the process of globalization with emphasize on cultural policy in Iran. This research is an applied one due to its discovering nature with uses a surveying method in order to collect information. In order to collect the required information ‘structural and non-structural interviews have been held (questioner and interview). A total 72 people from the lecturers of the Azad University Department of Social Science of Tehran Central Branch, Alameh Tabatabaii University and the Islamic Azad University Science and Research Branch have been selected using classified sampling method. The research assumptions are : 1-There is a meaningful relationship between sociological acceptance of the media and acceptance of new behavioral models in Iran. 2-The number of media is influential factor in enhancement of people attention in Iran. 3-The Activity of the media in the field of educational behavior of the society causes evolution of new behavioral patterns proportional to the daily requirements of development among the people in Iran. 4-Tthere is a meaningful relationship between the personal relation and enhancement of cultural acceptance of the people of the society in Iran. 5- Activities of the media influences people’s obedience of the law in Iran. 6- Activites of the media influences the closeness of different culture of different nation in Iran. Conclusion: Assumptions , 2,3,5 and 6 have been found discredited and assumption,4 was accepted.