نقش رسانه در تغيير رفتار رانندگان

The Role or mass media in changing drivers behavior

در اين مقاله تلاش مي شود تا بر اساس طرح مفاهيم در فهم موضوع را مورد بررسي قرار داده و با استفاده از رسانه به منظور ايجاد تغيير مثبت در ذهن و ابقا يك رفتار خوب به صورت دراز مدت در ذهن رانندگان صود ببريم زيرا وضعيت فعلي رانندگي يك مسيله رفتار است و تغيير اين رفتار مستلزم آن است كه رفتاري جديد شكل بگيرداز اين جهت مسيله بايد در حوزه گسترده تر از پليس راهنمايي و رانندگي بررسي شود.

In this paper, we will attempt to consider driving behavior on based on perception plan in comprehension and by using mass media we take benefit in creating a positive change in mind and stabilization of a good behavior in drivers mind for a long time. Because the present driving situation is a behavioral problem and changing this behavior requires the formation of a new behavior. So, this problem should be examined within the extensive scope of traffic police. It seems that, the role of mass media is more prominent than other sets. Because the functtion of mass media is more effective by society acceptation and and socialization of the old people. Due to the fact that, education and mass media in the scope of amending traffic behavior in the big cities are the most effective elements and instruments for persuading people to observe the driving culture. So, we should accord greater significance to the education issue than other issues. Beccause human factors compromise the most important crash elements driving accidents of the country