مصـرف و سبك زنـدگي: رويكـردها،مسايل و آسيب‌ها

Consumption and Lifestyle: the Pathology, approaches andissues

اين مقاله با مرور رويكردهاي نظري درباره مصرف و سبك زندگي و خوانش‌هاي متفاوت از مقوله مصرف در متن نظريه‌پردازي‌هاي متفكران اجتماعي و فرهنگي مانند وبلن، بورديو، داگلاس و ايشروود، بودريار، بومن و... به مطالعه موردي درباره آثار رواج فرهنگ مصرفي در ايران و تحليل آسيب‌شناسانه آن به ويژه در ميان جوانان مي‌پردازد و اين‌گونه نتيجه مي‌گيرد كه مصرف جوان ايراني فقط لحظه‌اي براي مصرف كردن، استفاده از موقعيت براي انطباق، همنوايي، لذت و سرخوشي است. مصرف نوعي استراتژي براي پر كردن زمان، شريك شدن در تجربه ديگران، خود ابرازي و تمايز است.

This article have investigated the theoretical approaches has been utilized in the consumption and lifestyle issues as well as it have tried to study different views of some social and cultural theorists about consumption such as Thorstein Veblen, Pierre Bourdieu, Douglas, Isherwood, Jean Baudrillard, Zygmunt Bauman and so on . Also the case study which has been done in the article has indicated the prevalence of consumption culture and pathological analysis of it especially among youth. The results have shown that the consumption among Iranian youth has been just a moment for consuming and the consumption has been seen as an opportunity for compliance, conformity, pleasure and euphoria. The consumption is a kind of strategy for wasting time, sharing the experience with others, self-expression and being distinctive.