نقش برنامه هاي ديني تلويزيون بر هويت ديني(مطالعه موردي: شهروندان شهر اصفهان در سال 1390)

Role of Television Religious Programs in Religious Identity(a Case Study of Esfahan Citizens in 1390

چكيده هدف رسانه ديني و برنامه هاي ديني تلويزيون، آگاهي بخشي مباني ديني به شهروندان با استفاده از روشهاي اطلاع رساني و تبليغ به منظور ارتقاي هويت ديني است. براين مبنا، تلويزيون جمهوري اسلامي ايران با هدف تعميق و ارتقاي معرفت ديني شهروندان، خود را يكي از پايگاه ديني تعريف و رسالت تبليغي خويش را بر آن استوار كرده است. با توجه به موارد فوق، هدف اساسي اين مقاله، بررسي رابطه بين برنامه هاي ديني تلويزيون و هويت ديني شهروندان در جامعه آماري مورد مطالعه است. اين پژوهش از نوع مطالعه پيمايشي بوده و داده هاي تحقيق با استفاده از روش پرسش نامه توام با مصاحبه، جمع آوري شده است. جامعه آماري تحقيق، كليه شهروندان 15 تا 65 ساله شهر اصفهان در سال 1390 است. با استفاده از فرمول نمونهگيري كوكران، تعداد 420 نفر به عنوان نمونه انتخاب شده اند. يافته هاي تحقيق مويد همبستگي بين متغير برنامه هاي ديني تلويزيون و ميزان هويت ديني شهروندان است .

Today, the role of Television as the most widespread national media in promoting cultural identities of society and particularly in enhancing religious identity of citizens has been the considered by experts. In this regard, several scientist of communications sciences and experts of religious sciences have emphasized the role of television in publishing, disseminating and deepenin greligious culture and identity. As a whole, the aim of religious media and television religious programs is to inform citizens of religious fundamentals using informing methods and propaganda in order to promote religious identity. Accordingly, television of Iran Islamic Republic, with the aim of deepening and promoting the citizens’ religious knowledge, has defined itself as one of the religious bases and has based his proselytizing mission on it. According to what was said above, the primary aim of this article is to investigate the relationship between religious programs of television and religious identity of citizens in statistical population under study. This research is survey and the research data have been obtained through technique of questionnaire along with interview. Degree of religious identity as the dependent variable of research has been evaluated using Glark and Stark model of religiousness in doctrinal, ritual, emotional, cognitive andoutcome aspects with47items in Likert format. Scale reliability and validityof religious identity, according to Cronbachʹs alpha test results (a=0.93) has been approved. The statistical population of this research includes all of the citizens aged 15 to 65 of Esfahan in 1390. Using Cochrane sampling formula, 420 individuals have been randomly selected and studied as the determining sample and using quota sampling method. The research findings show the correlation between variable of television religious programs and degree of citizens’ religious identity. The related statistical results using Pearson correlation coefficient, approves of the correlation between variables of degree of observation of television religious programs kinds and the kind of attitude towards television religious programs with degree of religious identity (r= 0/674, 0/608) at level of 99% confidence. Also, the results of multiple regression analysis have shown the effects of above said variables on degree of religious identity with 46 and 39%, respectively