تحليل رابطه بين مصرف رسانه اي و ميزان اعتماد اجتماعي در بين دانشجويان دانشگاه اصفهان

Analysis of the Relationship between Media Consumption and the Level of Social Trust among of Students of University of Isfahan

تحقيق حاضر به بررسي اعتماد اجتماعي و مصرف رسانه اي به عنوان يكي از عوامل موثر بر آن در ميان دانشجويان دانشگاه اصفهان مي‌پردازد. اعتماد اجتماعي يكي از مهم ترين مولفه‌هاي سرمايه اجتماعي و توسعه اجتماعي به شمار مي‌رود. ويژگي‌هاي تاريخي و اجتماعي جامعه مورد بررسي و نيز وجود خرده فرهنگ‌هاي مختلف كه از جمله نتايج آن خاص‌گرايي و كاهش اعتماد اجتماعي به غريبه‌هاست، مطالعه اعتماد اجتماعي در اين جامعه را به يكي از مهم‌ترين پيش شرط‌هاي شناخت اين جامعه به منظور فراهم‌سازي شرايط توسعه اجتماعي آن بدل ساخته است. در پژوهش حاضر، اعتماد اجتماعي در ابعاد اعتماد بنيادين، اعتماد بينافردي، اعتماد تعميم يافته، اعتماد سياسي و مصرف رسانه‌اي در ابعاد مصرف رسانه هاي چاپي، ديداري- شنيداري و الكترونيك سنجش شده است. نتايج اين پژوهش نشان مي‌دهد كه بين مصرف رسانه اي و ابعاد اعتماد اجتماعي همبستگي مثبت وجود دارد؛ به طوري كه نتايج مقدار همبستگي چندگانه (R) رسانه هاي ارتباط جمعي با اعتماد اجتماعي كل 74/0در سطح معني‌داري 05/0 p < را نشان مي‌دهد. يافته‌هاي تحقيق نشان مي‌دهد كه بين متغيرهاي اعتماد بنيادين، بينافردي و تعميم يافته با رسانه هاي الكترونيك رابطه معناداري وجود ندارد، اما بين مصرف رسانه هاي الكترونيك و دو بعد ديگر اعتماد؛ يعني اعتماد سياسي و كل اعتماد اجتماعي رابطه معنادار مستقيمي وجود دارد. رابطه بين ديگر متغيرهاي مصرف رسانه؛ يعني رسانه هاي چاپي و ديداري- شنيداري با اعتماد اجتماعي اثبات شد. نتايج نشان داد هر چه ميزان استفاده از رسانه ها در بين دانشجويان بالا مي‌رفت، اعتماد آنها هم سير صعودي پيدا مي‌كرد.

Introduction Social trust is one of the most important aspects of human life; Social trust is among social phenomena that plays a crucial role in human interactions and relationships. Trust as an important indicator of social capital Mechanism for creating coherence and unity and facilitating participation in social systems, social service and foster democratic values. Social trust, accelerates cooperation in various fields of economic, social, political and cultural. and increases their willingness to cooperate with the various community groups. Evolved human the initial state of the modernized is Depends on the complexity, density of social relations and interactions that is fueled by the wide confidence. Without trust can not be democratic systems, order and social stability, balance, solidarity and social cohesion in the community. Several aspects of the community play a role in the formation of social trust that the role of the media have an important role. Today the media has shaped the minds of people as actors in social terms and based on shaping peopleʹs perceptions, media influences to provide various information to the audience, knowledge and attitudes about different topics. Further media information is available to the audience, interpretation and analysis presented are those that gradually form a part of the system of knowledge. Optimistic and pessimistic attitude of the people towards different things to a considerable extent influenced by the type and content of media messages and Construction will be reviewed. Students are of social groups that increase their social intelligence Particularly with regard to the development of media in recent years are more likely to change in the social and political behavior. To better understand the impact of mass media on social trust can be effective In recognition of social and political behavior in this group. Therefore in this study, With the aim to analyze the relationship between each of the media and the amount of social trust the question arises that What media consumption has effects on social trust university students? Material & Methods The research setting is based on quantitative methods and questionnaires. The research population consisted of university students from all disciplines undergraduate, masterʹs and doctoral in the academic year is 92-1391. According to the criterion variables than the observed sample of subjects selected. Given the number of variables observed in this study is 7 therefore sample size of 140 would be a good example. However, for greater certainty, the initial sample size of 170 was considered that Morgan and correct the Cochrane (d=0/05) is consistent that after eliminating the confounding questionnaires, 158 questionnaires remained. The School as a cluster and the School, each class was considered as a cluster. The mean and standard deviation of age for females were 10/23 and 14/8 for boys 06/22 and 49/6 respectively. The mean, standard deviation, respectively, of total revenue for 12/343557 and 74/212807, respectively. Discussion of Results & Conclusions In the present study have been evaluated, social trust, dimensions institutional trust Interpersonal trust, generalized trust, political trust and consumer media consumption of print media - visual, audio, and E. The results of this study show that between media consumption and social trust that there is a positive correlation. As the results of multiple correlation shows (R) of social media with confidence 0/74 at a significance level of p < 0/50. Our findings indicate that the correlation between basic trust, interpersonal and generalized electronic media, there is no significant relationship. But the use of electronic media and other dimensions of social trust and political trust, trust that there is a direct relation. The proof was relationship between variables of the print media and visual media - aural of social trust. The results showed that the level of media use among students was high, their confidence goes up.