نقش زنان در بازاريابي كارآفرينانه

The Woman Role in Job – producing

در جامعه امروز، زنان نقش مهم ودر حال گسترشي در زمينه كسب و كار دارند. در سالهاي اخير، سهم زنان در كسب و كارهاي خصوصي به اندازه كارهاي دولتي روند رو به رشدي را طي كرده است. توجه به استعداد و نقش زنان در توسعهي كشورها ضرورت دارد. بسياري از دولت ها در بحران هاي اقتصادي توانسته اند با اتخاذ تدابير و سياستهايي و يا بهره مندي از نيروي كار زنان بر بحران هاي جامعه ي خود فايق آيند و در مسير توسعه موفق شوند.در حال حاضر، زنان در كشور ما، به عنوان نيمي?از جامعه نه تنها ديگر خانه نشين نيستند بلكه متقاضيان مهارت ديده و داراي تحصيلات عاليه اي هستند كه از اين نظر از مردان برتري يافته اند، با توجه به محدوديتهاي سرمايه گذاري از سوي دولت، بازاريابي كارآفريني يكي از مهمترين راه حلهاي معضل بيكاري زنان محسوب خواهد بود.

Women, in nowadays society, play an essential and progressive role in business and trading affaires. In recent years, women have occupied private enterprises jobs as much as government –related (public sector) ones, and this has been showed an ongoing and progressive rate. So it is necessary to pay much more attention to the women s, aptitude, innovation, talent and also their roles to develop countries. Many governments, especially in the economic crisis, have overcome their economic difficulties by following some principals and suitable policy besides benefiting from the women roles in generating jobs to efficiently circulating the economic wheels. Nowadays, in our society, Iran, women who composed half of the population are not home – bound members like earlier times but they have been educated and gained higher levels of academic degrees and knowledge in technical affaires. They also volunteer to participate in different fields and domains. Statistics showed that women in Iran have sought greater superiority in job producing than men. In the other side because the government has many investing limitations producing job; marketing is one of the most important solutions to the jobless women and their unemployment problem in Iran.