مقايسه نحوه گذران اوقات فراغت ورزشكاران نخبه با ورزشكاران غيرحرفهاي

Study of the Relationship between the Kerman Province Aerobic Club Managers’ Verbal Skills and Costumers’ Satisfaction & Loyalty

هدف از انجام اين تحقيق، مقايسه نحوه گذران اوقات فراغت مردان ورزشكار نخبه با ورزشكارغيرحرفهاي شهرستان اردبيل بود. روش مورد استفاده براي تحقيق، روش علي- مقايسهاي بود. جامعه آماري تحقيق از دو گروه ورزشكاران نخبه و ورزشكاران غيرحرفهاي تشكيل شده و تعداد ورزشكاران نخبه40 نفر و تعداد ورزشكاران غيرحرفهاي100 نفر بود. از بين هر گروه 40 نفر به عنوان نمونه انتخاب شدند و روش مورد استفاده براي نمونهگيري، روش تصادفي ساده بود. ابزار جمعآوري اطلاعات، پرسشنامه محقق ساخته اوقات فراغت بود و روايي پرسشنامه و ضريب پايايي آلفاي كرونباخ آن به شر زير به دست آمد: سوالات ميزان اوقات فراغت برابر با 81/0، سوالات نحوه گذران اوقات فراغت برابر 78/0 و سوالات ميزان رضايت از اوقات فراغت برابر 88/0 . براي تجزيه و تحليل اطلاعات از نرمافزارآماري spss و براي تحليل فرضيات از آزمونهاي مجذور كاي اسكوير و آزمونT مستقل استفاده شد. يافتههاي تحقيق بيانگر آن است كه بين ميزان اوقات فراغت ورزشكاران نخبه با ورزشكاران غيرحرفهاي مرد شهرستان اردبيل تفاوت معنيداري وجود دارد و ميزان اوقات فراغت ورزشكاران غيرحرفهاي بيش از ورزشكاران نخبه است. همچنين، بين نحوه گذران اوقات فراغت ورزشكاران نخبه با ورزشكاران غيرحرفهاي مرد شهرستان اردبيل تفاوت معنيداري وجود دارد و بيشترين روش مورد استفاده براي گذران اوقات فراغت در بين ورزشكاران نخبه، ورزش است. بين سطح رضايتمندي اوقات فراغت ورزشكاران نخبه با ورزشكاران غيرحرفهاي مرد شهرستان اردبيل تفاوت معنيداري وجود دارد و ميزان رضايت از اوقات فراغت ورزشكاران غيرحرفهاي بيش از ورزشكاران نخبه است.

The overall objective of this research is studying the relationship between verbal skills and satisfaction & loyalty of the costumers of aerobic clubs. It shall be considered that effective communication is one of the key elements of the managers’ success, to the extent that verbal skills of the manager & employees of an organization can ensure long-term productivity and survival of a sport club as a small organization. Thus this research studies that whether the sport clubs, in addition to internal & external marketing, need mutual marketing, that is the mutual communication with the costumers, or in other words, respecting the verbal skills in their interaction with the costumers, and that to which extent this mutual communication is effective on the costumers’ satisfaction, and their loyalty to continue attending the club. In other words, is there any relation between aerobic club managers’ verbal skills and the costumers’ satisfaction & loyalty to the aerobic clubs? The importance of carrying out this plan is that it studies the effect of the managers’ positive interactions on the athletes’ satisfaction & loyalty. This research has been carried out in 2012 in Kerman City, and more specifically, in aerobic clubs using correlation explanatory method based on standard questionnaire. The statistical society includes a number of 3000 athletes and 46 managers from 46 aerobic clubs in Kerman City, and the statistical sample was designed, through Morgan method and random sampling method, to have 300 athletes and totally 46 managers. The gathered data were analysed by spss software and indicated that: - There is a relationship between the managers’ verbal skills and the Kerman city aerobic clubs costumers’ satisfaction - There is a relationship between the managers’ verbal skills and the Kerman city aerobic clubs costumers’ loyalty Considering these findings, it can be said that, regarding the two main variables of this research, which have been studied according to the former researches and the suggested theories (Swedish satisfaction model and Katler views towards communications skills and costumers’ loyalty), all aspects of the costumers’ satisfaction and loyalty are effected by the managers’ verbal skills. In other words, in this research, the researcher comes to this conclusion that there is a significant relationship between managers’ verbal skills and costumers’ satisfaction and loyalty. Thus, this research has been successful in answering the above-mentioned question, an answer which is in turn based on scientific method and scientific tools. Key words: managers’ verbal skills, costumers’ satisfaction, costumers’ loyalty and Kerman City aerobic clubs