نشانه شناسي موسيقي مردم پسند و ابعاد رسان هاي آن

The Semiotic of Popular Music and Its’ Medium Aspects

چكيده اين گفتار با نگرشي فرهنگ باور به جامعه و سطوح گوناگون آن، با تاكيد بر نقش ارتباطي موسيقي مردم پسند ميان عوامل و سطوح گوناگون دخيل در الزامات فرهنگ توده و بازار مصرف، به نشان هشناسي ابعاد رسان هاي اين موسيقي در ديدگاه فرهنگ باور مي پردازد. بدين ترتيب، با اراي هي طرحي ساده شده از يك الگوي غالب رسانه اي، پس از تعاريف مقدماتي از چهار چوب نظري فرهنگ باور و ذكر ويژگي هاي موسيقي مرد مپسند در اين چهارچوب نظري، با اشاره به مفاهيم بنيادين نشان هشناسي از طريق تطبيق آرا سوسور و پيرس، ضمن اشارات موردي و مختصر به نمونه هايي از موسيقي مرد مپسند و سينماي دهه هاي 60 تا 40 خورشيدي ايران، به بررسي ابعاد رسان هاي اين موسيقي در سه رويكرد )راهبرد( اصلي تصنيف، ادراك و ساختارهاي دروني يا لايه هاي متني خواهد پرداخت. در پايان، با توجه به ويژگي ها، نشانه ها و ارتباط هر رويكرد با رويكردهاي ديگر، به ضرورت و الزامات نشان هشناسي موسيقي مورد نظر، يعني ژانر كلي موسيقي مرد مپسند، ب هعنوان يك كل، با لايه هاي گوناگون متني در بافت گفتماني و زمينه ي فرهنگي مورد بررسي،به عنوان يك ساختار واحد و متشكل)از لاي ههاي گوناگون متني( تاكيد شده است.

Abstract This essay is a study about medium aspects of popular music in the culture- belief viewpoint which is out came from Structural-Marxism approach to society and its’ various levels(politic, economic, legal regime and so on), which is based on theories of Structural-Marxism critics like Antonio Gramsci and Louis Althusser. Therefore with emphasize on communicative role of popular music, as a medium in modern societies, among the factors and various levels of society in mass culture and consumer marketing(bazaar) necessities, through a semiotic methodology, studies the popular music as a main discourse in culture- belief viewpoint. Thus after some primary definitions from the view of culture-belief and description the main traits of popular music in this point of view, with its’ highlighted medium function specially in modern society, and after reviewing permanent concepts of sign and semiotic theories, through comparing Ferdinand de Saussure and Charles Sanders Peirce’s thoughts and plans, while considering some examples and case studies of Iranian popular music and movies in 60s to 80s of 20 century (beforeIslamic Revolution of Iran), this issue by representing a simple plan of a dominant communicative pattern which is taken from “Introductory notes to the Semiotics of Music” by “Philip Tagg” (1999), will study the semiotic of popular music, in three functions of medium aspects (functional approaches)of; production, perception, and inner structures or different text layers, that the inner structures (different text layers) will be more carefully and categorically discussed than two others. In medium aspect (functional approach) of production, after emphasize to discriminate each genre of music from other genres, like popular music from classic music, has been implied some significant signs such asselfevidences or moods or styles about production processing of popular music for example about; composer, arrangement, sound engineering and like that. In second medium aspect, perception approach, with attention to importance of audience role in discussed genre of music (popular music), it expresses some reasons of deficiency of semiotic studies in this approach. And finally in last approach of medium aspects, which is inner structures, has been implicit discussed about complicating socio- cultural factors to connotation different layers of musical and lyric texts in this genre of music and has been explained some musical signs such as major or minor scale,motifand melodic expression, rhythm, orchestration, and so on. At the end,with attention to traits, in every of these three approaches of medium aspects; production, perception and inner structures, and through concentrating on relationship between them and their principal signs, this article will emphasize on necessities of popular music as a structural unit which is conformed from differenttextual layers in cultural discourse and it’s consultative socio-cultural background