پديد آورندگان :
چيذري، اميرحسين نويسنده , , رياحي، انديشه نويسنده دانشجوي كارشناسي ارشد اقتصاد كشاورزي دانشگاه تهران , , اميني زاده، ميلاد نويسنده دانشجوي كارشناسي ارشد اقتصاد كشاورزي دانشگاه تهران ,
چكيده لاتين :
The aim of study is investigation of target markets of Iran raisins. Results indicate Britain, Germany, Australia, New Zealand, Brazil, Netherlands, Canada, Kazakhstan, UAE, Ukraine, Russia, Peru, Japan, Poland, Colombia, Panama, Iceland, France, Lithuania, Ecuador, Norway, Belarus and Sweden have the highest priority among raisins importers, respectively. Importer’s market structure show that market structure of all importers have closed oligopoly that market of 15 countries are associated exporters dominate. Iran in markets of East Europe blocks (Russia, Ukraine and Poland) and its largest trading partner (UAE), Turkey in the European developed markets (UK, Germany, Netherlands and France) and Oceania markets (Australia and New Zealand), USA in Europe, Asia and America developed markets (Iceland, Norway, Sweden, Japan and Canada) and Panama, Chile also in markets of South America (Peru, Colombia and Ecuador) and Lithuania have the highest exports share. Results indicate that Iran in among exporters has less stability in exports share, export prices and export advantage. Investigation of various factors like ultimate consumer, geographical advantage and weak competitive in target markets, this result obtained that Iran in Lithuania, Kazakhstan, Russia, Poland, Ukraine and UAE has the highest priority. Colombia, Peru, Japan, Ecuador, Norway, Sweden, Panama and Iceland considering the lack of geographical advantage and the presence of other export powers are not targeted in the short run. It is suggested, organizations of manufacturing and export with the aim of (promotion of modern methods of grapes processing, packaging procedures based on customers tastes, identification of production and exports advantages in each area, investigation of importing target markets, making of habit in target markets using marketing modern methods and reduction the power of domestic and foreign speculators) to be created.
