ارزيابي عوامل موثر در ارتقاي كيفيت گردش پياده در داخل و خارج مراكز خريد شهري

Assessment Factors in Improving the Quality of Pedestrian Circulation in and out of Urban Shopping Centres

اين مقاله به دسته بندي ميزان و مكانيسم تاثير عواملي مي پردازد كه بر كيفيت و مطلوبيت تجربه گردش پياده و پرسه زني در مراكز خريد و پاساژهاي شهري موثر هستند. از اين رو، با بررسي ادبيات موضوع، اين موارد در 6 عامل فضايي- اجتماعي؛ جذابيت، راحتي و آسودگي، احساس امنيت، دسترسي و نفوذپذيري، جهت يابي و خوانايي و تعاملات اجتماعي دسته بندي مي-شوند. در مطالعه نمونه موردي، داده هاي مرتبط با اين عوامل، با روش هاي تركيبي گردآوري مي شود و در آخر با كمك نرم-افزار SPSS، تفسير نتايج به صورت مستدل تر ارايه مي شود. در اين راستا، بين 110 نفر پرسش نامه توزيع مي شود، با برخي از آنان مصاحبه عميق مي شود و همزمان قرارگاه هاي رفتاري و مسيرهاي حركتي از طريق برداشت نقشه هاي رفتاري، پي گردي (تراكينگ) و يادداشت برداري روزانه و عكاسي مشخص مي شوند. يافته هاي مقاله عنوان مي كند كه در چنين مراكز خريد درون شهري، طراحي مجموعه اي همساز از سازمان فضايي (فرم) و رويدادهاي متناسب با رفتار پرسه زن ها، مي تواند در ارتقاي كيفيت فضايي، اجتماع پذيري و نيز كاركرد اقتصادي آنها در آينده موثر باشد و اساساً نمي توان بدون توجه به رفتارهاي پرسه-زن ها به طراحي و سازمان دهي فضايي به ويژه پوسته خارجي آنها پرداخت.

This paper classifies the amount and mechanisms in which the quality and desirability of walking experience in the urban shopping malls and centres. Thus, a literature review can classify the cases in 6 categories of social spatial factor, Attraction, convenience and comfort, a sense of security, access and permeability, wayfinding and legibility and social interactions. Collecting data was carried out in Kurdistan commercial complex located in Pasadaran Street of Sanandaj, which is also welcomed by both street strollers and a range of users. Due to unprecedented different spatial configuration of this shopping complex in the city, it can be considered as anew shopping centers. However, due to lack of well-known brands, due to the lack of a free and competitive economy, as well as considering other services and entertainment aspects, and the lack of defined standards of anchor stores, flow, it stands away from defined standard shopping centres and global wealth. However, organizing space and its form make it possible for behavioural settings interspersed with wandering around and pastime to form around. In the case study, the data related to 6 listed factors are mixed together with synthetic methods, and finally with the help of SPSS software, the interpretation of the results is provided with more documentation. In this regard, questionnaires were distributed among 110. Deep interviews were carried out with the respondents and behavioral settings and movement routes were designated through the acquisition of behavior maps, tracking, daily note-taking and photography. The main finding in this study is that the location of shopping centres and malls along the routes of circulation and urban strollers. In addition to considering the needs of individuals with shopping intention, wanderers should be paid attention to through designing their forms and functions supporting desirable behaviour. The findings stresses that this category of users, take advantage of the shopping centre and events as social and public places in order to experience a city walk, and less affected by the economic logic resulting from commodity relations in shopping malls and commodity relationships. Thus, with a focus on the behaviour of strollers, it is possible to improve the quality of social spatial centres as semi-public spaces, and on the other hand, to imagine them as future goals for shopping in shopping malls, a new door can be opened to design and management. Therefore, spatial configuration and geometry of the distribution and clustering compatible attractive functions and diversity of form and function in the outer shell are of high in making these types of shopping malls to places in which socialization and celebrations are allowed. Legible and specific permeability of the entrance, in the outer shell, paying attention to the clear connection of internal and external routes supporting the desired behaviours of strollers and their choices in space as well as the appropriate width of paths and routes without obstacles, connection between internal and external paths with urban pedestrians adjacent to site, are effective in the movement of users and their use of spaces.