تاثير جهت گيري هاي راهبردي بر عملكرد شركتهاي مستقر در پارك علم و فناوري خراسان به واسطه نوآوري سازماني

The impact of Strategic orientations on the performance of Khorasan Science and Technology Park`s companies with mediating role of organizational Innovation

با توجه به نقش شركت هاي كوچك و متوسط در پيشبرد اهداف اقتصادي و اجتماعي كشور و همچنين از طرفي مطرح شدن اقتصاد دانش بنيان، لزوم توجه به عملكرد شركت هاي كوچك و متوسط دانش بنيان بيش از پيش احساس مي شود. در اين شركت ها به دليل ماهيتي كه دارند، نوآوري براي تضمين بقاي آنها در بازار نقش حياتي دارد؛ بنابراين در اين پژوهش ابتدا تاثير سه مولفه بازارگرايي، گرايش به كارآفريني و گرايش به يادگيري بر نوآوري سازماني و سپس تاثير نوآوري سازماني بر عملكرد شركت هاي مستقر در پارك علم وفناوري خراسان بررسي شد. براي اين منظور از 143 شركت مستقر، 90 شركت به عنوان نمونه انتخاب شدند. براي جمع آوري داده ها از ابزار پرسشنامه استفاده شد. حاصل تجزيه و تحليل ها كه با استفاده از نرم افزار SPSS و SMARTPLS انجام شد نشان داد كه گرايش به كارآفريني بر نوآوري سازماني و عملكرد سازماني تاثير دارد و نقش ميانجي گري كامل نوآوري سازماني تاييد شد، از طرفي مشخص گرديد بازارگرايي، تاثير مستقيم بر عملكرد ندارد بلكه از طريق نقش واسطه نوآوري سازماني اين رابطه تاييد مي شود، يعني نوآوري سازمان نقش ميانجي گري جزيي در اين رابطه دارد؛ رابطه گرايش به يادگيري بر عملكرد نيز با نقش ميانجي گري جزيي نوآوري تاييد شد.

According to the role of SMEs in economic and social goals and also growing consideration the knowledge based economy, attention to the performance of knowledge based small and medium enterprise is needed more than before. In these companies, innovation is the mainstream of their life. Therefore, in this study the effect of three components of market orientation, entrepreneurial orientation and learning orientation on organizational innovation and then organizational innovation impact on the performance of Khorasan Science and Technology Park`s companies was investigated. For this purpose, 90 out of 143 companies were selected. The validity and reliability through survey management teachers and Cronbach’s alpha coefficient was approved. The resulting analysis performed using SPSS and SMARTPLS software showed that Entrepreneurial orientation positively influenced the firms’ performance and innovation, and therefore firms’ innovation has the full mediation role in the relationship between Entrepreneurial orientation and firms’ performance. On the other hand, no direct path was found between Market orientation and firms’ performance; however, the paths between Market orientation and firms’ innovation; and also firms’ innovation and firms’ performance are confirmed. This means that firms innovation is partial mediate. About the impact of learning orientation on performance, results indicate that this relationship is confirmed, but it became clear that in these companies learning orientation does not impact on innovation. Thus the mediating effect of innovation on the relationship between learning orientation and firms’ performance is found to be partial.