سنجش تأثير عوامل فرهنگي بر رفتار مصرف گاز خانگي (مورد مطالعه: مشتركان گاز خانگي شهري در مازندران)

Measurement of Cultural factors Influence on Household Gas Consumption Behavior (Case study: urban residential gas customers in Mazandaran)

به‌منظور اصلاح الگوي مصرف، در قانون بودجه سال 1393 مقرر شد قيمت گاز براي مصارف خانگي افزايش يابد تا در نتيجۀ اجراي مرحلۀ دوم هدفمندي يارانه و افزايش قيمت‌هاي حامل انرژي (از جمله قيمت گاز خانگي)، رفتار مصرف گاز خانوارها اصلاح شود. تحقق نيافتن اين پيش‌بيني بيانگر دخالت ساير عوامل از جمله عوامل فرهنگي است. پژوهش حاضر براساس چارچوب نظري و مطالعات تجربي پيشين، درصدد بررسي تأثير متغيرهاي فرهنگي (دانش، نگرش و دغدغه) بر رفتار مصرف گاز خانگي در استان مازندران است. اين پژوهش به روش پيمايشي انجام شده و گردآوري داده هاي آن از طريق پرسشنامه صورت گرفته است. نمونه آماري شامل 437 نفر از مشتركان گاز خانگي مناطق شهري استان مازندران است. نتايج نشان مي دهد از ميان عوامل مختلف فرهنگي، با افزايش دانش، نگرش و دغدغۀ زيست‌محيطي افراد، رفتار مصرف گاز آن‌ها بهينه‌تر مي شود. همچنين نتايج نشان داد از مجموع عوامل فرهنگي، عامل دانش و نگرش زيست‌محيطي به ايجاد دغدغه‌هاي زيست‌محيطي در افراد منجر نمي‌شود. در اين پژوهش، دلايل احتمالي اين مسئله، تبيين و در بخش پاياني مقاله، دو توصيه اساسي براي سياستگذاري پيشنهاد مي شود.

To modify consumption patterns, the Act of 93 was drafted to increase the gas price and it was expected by applying this new Act in the second round of Subsidies system, household gas consumption will changed in a proper way. The plan seems unsuccessful and this suggest the role of other factors like cultural one which may shape people behavior.This study aims at researching culture factors underpinning on gas consumption rate in Mazandaran province. Based on theoretical framework and literature review, the research hypothesis was constructed. The research variables were conceptually and operationally defined and its scales were used to design questionnaire. The questionnaire was applied to the field as a pretest and some items were deleted while some has been modified accordingly. Some 437 people were asked to complete the questionnaire as research respondents. The surveyed data were processed data by applying SPSS software program and the two statistics were utilized to analyze the data: descriptive and inferential. The result of the study showed that as environmental knowledge, attitude and concerns increase, gas consumption will increase Furthermore, the results indicated that environmental knowledge and attitude will not lead to environmental concerns. The likely reasons of the latter finding were explained and the paper was ended up to have two suggestion for policy makers.