شناسايي تواناسازها و توانمندي هاي چابكي در صنعت خدمات هتلداري با مطالعه تطبيقي آن با بخش توليد

Identifying the Agility Enablers and Capabilities in the Hotel Industry via a Comparative Study with Manufacturing Sector

هدف از اين تحقيق حاضر، بررسي تطبيقي متغيرهاي چابكي مورد توجه در بخش توليدي و بخش خدمات هتل داري مي باشد به اين منظور، متغيرهاي مورد توجه شركت هاي توليدي چابك از ادبيات موضوع استخراج گرديد و سپس در هتل هاي چابك بررسي شد. مورد مطالعه تحقيق، شركت هاي توليدي مستقر در مشهد و هتل هاي شهر مشهد مي باشد. جمع آوري داده ها با استفاده از دو پرسش نامه و تحليل آن ها نيز به روش هاي تحيل واريانس چند متغيره، آزمون t مستقل و تحليل تشخيصي صورت پذيرفت. بر اساس يافته هاي تحقيق مشخص گرديد كه تفاوت معني داري بين متغيرهاي چابكي دو گروه وجود دارد. متغيرهايي كه باعث بروز اين اختلاف شده اند شامل آموزش و پرورش مستمر، فرهنگ تغيير، مشاركت و همكاري، پاسخ گويي، انعطاف پذيري، سرعت و شايستگي مي باشند كه در هتل ها بيشتر از شركت هاي توليدي بوده است. همچنين، تركيب آموزش و پرورش مستمر و انعطاف پذيري، منجر به ايجاد بيشترين اختلاف هتل ها و شركت هاي توليدي در زمينه چابكي شده است.

The aim of current study is to make a comparative investigation of agility variables in manufacturing sector and hotel services sector and determines the weights of these variables in order to create the best distinction between the two sectors in terms of agility. Therefore, in this study the agility variables of manufacturing firm were extracted from the literature and then was examined in agile hotels to be determined whether these variables in the agile hotels are considering as well as the agile manufacturing companies or not. The sample included active manufacturing companies located in the Toos industrial estate and three, four and five-star hotels in Mashhad. For collecting data were used through two questionnaire. Data were collected from Stratified sampling method. Also the questionnaires collected was analyzed with MANOVA, independent – samples t test and discriminant analysis. Finally, according to the results of this study, it was found that there is a significant difference between the averages vector of agility variables in two groups. The variables that were causing these differences include continuing education, changing culture, cooperation, responsiveness, flexibility, speed and competency that theirs averages in hotels were more than averages in manufacturing companies. Also, combining the continuous education variable of determination and flexibility variable with specific coefficient, create the highest distinction between the hotels and manufacturing firms in terms of agility