تاثيرات شبكه هاي اجتماعي بر كسب و كار

The Effects of Social Networks on Business

اﻣﺮوزه دﯾﮕﺮ ﮐﺴﯽ ﻧﯿﺴﺖ ﮐﻪ از ﺗﺎﺛﯿﺮ ﺷﺒﮑﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ ﺑﺮ ﮐﺴﺐ و ﮐﺎر و ﺟﻨﺒﻪ ﻫﺎي ﻣﺨﺘﻠﻒ زﻧﺪﮔﯽ اﻧﺴﺎن ﻫﺎ ﺑﯽ اﻃﻼع ﺑﺎﺷﺪ. دراﯾﻦ دوران، ﭘﺪﯾﺪه ﺷﺒﮑﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ ﺷﮑﻞ ﮔﺮﻓﺘﻪ و در ﺣﺎل ﮔﺴﺘﺮش ﻫﺴﺘﻨﺪ و روز ﺑﻪ روز ﻓﺮم ﻫﺎي ﺟﺪﯾﺪي از آن ﻇﻬﻮر ﭘﯿﺪا ﻣﯽ ﮐﻨﺪ. ﻣﻬﻤﺘﺮﯾﻦ اﺗﻔﺎﻗﯽ ﮐﻪ ﺑﻌﺪ از ﺗﻮﺳﻌﻪ ﺷﺒﮑﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ در ﺟﻬﺎن ﺑﻪ وﺟﻮد آﻣﺪه، ﻣﻮﺿﻮﻋﯽ ﺗﺤﺖ ﻋﻨﻮان ﺗﺠﺎرت در ﺷﺒﮑﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ اﺳﺖ ﮐﻪ ﺑﻪ اﺧﺘﺼﺎر ﺗﺠﺎرت اﺟﺘﻤﺎﻋﯽ ﮔﻔﺘﻪ ﻣﯿﺸﻮد. ﺗﺠﺎرت اﺟﺘﻤﺎﻋﯽ ﻫﻢ از دﯾﺪ ﮐﺴﺐ وﮐﺎر ﻫﻢ از دﯾﺪ ﻣﺸﺘﺮﯾﺎن ﻣﺰاﯾﺎي ﺑﺴﯿﺎري دارد. ﺗﺠﺎرت اﺟﺘﻤﺎﻋﯽ داراي ﺳﺎﺧﺘﺎري ﺑﺮ اﺳﺎس ﺷﺒﮑﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ اﺳﺖ ﮐﻪ ﻫﺮ ﻣﺮﮐﺰ ﮐﺴﺐ وﮐﺎر ﯾﺎ ﻫﺮ ﻣﺸﺘﺮي ﯾﮏ ﮔﺮه از ﺷﺒﮑﻪ ﻣﯽ ﺑﺎﺷﺪ. ﺧﺼﯿﺼﻪ ﻫﺎي ﺳﺎﺧﺘﺎري و راﺑﻂ ﻫﺎي ﺷﺒﮑﻪ ﺑﺮ ﺗﻌﺎﻣﻼت ﻣﺎ ﺑﯿﻦ ﻣﺸﺘﺮﯾﺎن ﺗﺄﺛﯿﺮ ﻣﯽ-ﮔﺬارد، ﺳﻄﺢ ﻣﺸﺎرﮐﺖ را اﻓﺰاﯾﺶ ﻣﯽ دﻫﺪ و در ﻧﻬﺎﯾﺖ ﻣﻨﺠﺮ ﺑﻪ ﺗﻘﻮﯾﺖ ﻋﻼﻗﻪ ي ﻣﺼﺮف ﮐﺎﻻ ﻣﯿﺸﻮد. در ﺑﺎزار اﻣﺮوز، رﺳﺎﻧﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ ﺣﺮﮐﺖ ﺳﺮﯾﻊ ﺗﺮي را ﺑﺮاي ﺧﺪﻣﺖ ﺑﻪ ﮐﻤﭙﺎﻧﯽ ﻫﺎ آﻏﺎز ﮐﺮده اﻧﺪ.

Today, everyone is aware of the impact of social networks on business and various aspects of human life. The phenomenon of social networking has emerged in this area and has been developing so that new forms of social networks are emerging day by day. The most important happening after the development of social networks in the world is commerce in social networks referred in short to as social commerce. Social commerce has many advantages both in terms of business and from the point of view of customers. Social commerce has a structure based on social networks, containing many nodes with each business and customer acting as a node of the network. Structural characteristics and network interfaces affect the interactions among customers, increase the level of participation, and ultimately boost consumer interest. Social media has begun a quicker move to serve the companies in today's market.