بررسي و تبيين مفهوم بازاريابي الكترونيكي بين الملل

Investigating and Describing the concept of International emarketing

همچنانكه ﺳﺮﻋﺖ رﺷﺪ اﯾﻨﺘﺮﻧﺖ در ﺳﺮاﺳﺮ دﻧﯿﺎ ﺑﻪ ﺷﺪت در ﺣﺎل اﻓﺰاﯾﺶ اﺳﺖ، ﺻﻨﻌﺖ ﺗﮑﻨﻮﻟﻮژي اﻃﻼﻋﺎت ﺑﻪ ﻃﻮر ﻣﻌﻤﻮل روي ﻃﺮاﺣﯽ، ﺗﻮﺳﻌﻪ و ﺑﺎزارﯾﺎﺑﯽ اﯾﻨﺘﺮﻧﺘﯽ ﺑﺮ ﭘﺎﯾﻪ ﻧﺮم اﻓﺰار و ﻣﺤﺼﻮﻻت ﻣﺘﻤﺮﮐﺰ ﺷﺪه اﺳﺖ. ﺗﺼﻮر ﯾﮏ ﭼﻬﺎرﭼﻮب ﺟﻬﺎﻧﯽ ﮐﻪ در آن همه را ﺗﺤﺖ ﭘﻮﺷﺶ ﻗﺮار داده و ﺑﻪ اﻧﺪازه درك ﺧﻮد از اﯾﻦ ﻣﺤﯿﻂ اﺳﺘﻔﺎده ﮐﻨﯿﻢ، ﺳﺨﺖ اﺳﺖ. ﺻﻔﺤﻪ ﮔﺴﺘﺮﺟﻬﺎﻧﯽ در ﺳﺎل 1989 ﻃﺮاﺣﯽ ﺷﺪ. ﺑﻌﻼوه از ﯾﮏ ﻧﻘﻄﻪ ﻧﻈﺮ ﻣﻔﻬﻮﻣﯽ، درك ﻣﺎ از ﮐﺎرﺑﺮدﻫﺎي ﺑﺎﻟﻘﻮه اﯾﻨﺘﺮﻧﺖ در ﻫﺮ ﮐﺎري ﺑﻪ ﻃﻮر ﺿﺮوري درﮔﯿﺮ ﺑﺎ ﺳﻄﺢ ﻓﻬﻢ ﻣﺎ از اﻟﮕﻮﻫﺎي ﻣﻮﺟﻮد اﺳﺖ ﮐﻪ ﺑﺮﺧﯽ ﺑﻪ ﻋﻨﻮان اﺑﺰارﻫﺎي ﻧﺎﻣﻨﺎﺳﺐ ﺑﺮاي آﻧﺎﻟﯿﺰ ﻣﻮﺿﻮع ﺑﺮﭼﺴﺐ ﺧﻮرده اﻧﺪ. ﻟﺬا، ﺑﺎ ﺗﻮﺟﻪ ﺑه اﻫﻤﯿﺖ ﻣﻮﺿﻮع، اﯾﻦ ﺗﺤﻘﯿﻖ ﺑﻪ ﺑﺮرﺳﯽ و ﺗﺒﯿﯿﻦ ﻣﻔﻬﻮم ﺑﺎزارﯾﺎﺑﯽ اﻟﮑﺘﺮوﻧﯿﮑﯽ ﺑﯿﻦ اﻟﻤﻠﻞ ﭘﺮداﺧﺘﻪ اﺳﺖ.

As the speed of the growth of the Internet is increasing rapidly throughout the world, the information technology industry is typically focused on the design, development and marketing of the Internet based on software and products. It's hard to imagine a global framework that covers everyone and is as good as our understanding of this environment. The Worldwide Page was designed in 1989. In addition, from a conceptual point of view, our understanding of the potential uses of the Internet in any way is necessarily involved with our understanding of existing patterns, some of which are labeled as inappropriate tools for analyzing the subject.