Title of article :
Trade promotions: A call for a more rational approach
Author/Authors :
Philip Zerrillo، نويسنده , , Dawn lacobucci، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1995
Pages :
8
From page :
69
To page :
76
Journal title :
Business Horizons
Serial Year :
1995
Journal title :
Business Horizons
Record number :
123339
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123339
