• Title of article

    Advertising and the stability of consideration sets over multiple purchase occasions

  • Author/Authors

    Anusree Mitra، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1955
  • Pages
    14
  • From page
    81
  • To page
    94
  • Keywords
    Brand choice , Consideration set , Information search , Buyer behavior
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1955
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124342

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124342