Title of article
Incumbent defense strategies against new product entry
Author/Authors
Hubert Gatignon، نويسنده , , Thomas S. Robertson، نويسنده , , Adam J. Fein، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
14
From page
163
To page
176
Keywords
Discoun , Management , Marketing , E , Relevance
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124407
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