Title of article
In search of generic launch strategies for new products
Author/Authors
Erik Jan Hultink، نويسنده , , Abbie Griffin، نويسنده , , Henry S. J. Robben، نويسنده , , Susan Hart، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
17
From page
269
To page
285
Keywords
Similarity judgments , Judgment process , Brands , Familiarity , Serial position , Presentation fonnat
Journal title
International Journal of Research in Marketing
Serial Year
1998
Journal title
International Journal of Research in Marketing
Record number
124448
Link To Document