• Title of article

    Extant literature on channel management highlights the important link between the interdependence of channel members and distributor attitudes. The study reported here expands the scope of this research stream in two ways. First, expanding the national sc

  • Author/Authors

    Carol W. DeMoranville، نويسنده , , Carol C. Bienstock، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    15
  • From page
    217
  • To page
    231
  • Keywords
    contrast , Question order effects , Service Quality , assimilation , SERVQUAL
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124527

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124527