Title of article
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
Author/Authors
Shu-pei Tsai، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
15
From page
277
To page
291
Keywords
Emotional/affective marketing , Brand purchase value , Repurchase intention , Socio-cultural symbolism , Economic utilitarianism
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124578
Link To Document