Title of article
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
Author/Authors
Dana L. Alden، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده , , Rajeev Batra، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
13
From page
227
To page
239
Keywords
GLOBALIZATION , Consumer attitudes , Global brands , International marketing
Journal title
International Journal of Research in Marketing
Serial Year
2006
Journal title
International Journal of Research in Marketing
Record number
124604
Link To Document