Title of article
The role of positive emotions in experiential decisions
Author/Authors
Robert J. Kwortnik Jr.، نويسنده , , William T. Ross Jr.، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
12
From page
324
To page
335
Keywords
imagery , Experiential products , Self-identity , emotion , Consumer decision making
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124641
Link To Document