Title of article :
Market segmentation: A step-by-step guide to profitable new business : Michael J Croft Routledge London (1994) 82 pp £8.99 ISBN 0 415 09736 3
Author/Authors :
Barry L. Bayus، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1997
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services