Title of article
Marketing classic theater in a competitive market of entertainments
Author/Authors
Mark Peterson، نويسنده , , Naresh K. Malhotra، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1999
Pages
11
From page
15
To page
25
Keywords
Classic theater consumer preference , Retailing innovation , Entertainment market analysis
Journal title
Journal of Retailing and Consumer Services
Serial Year
1999
Journal title
Journal of Retailing and Consumer Services
Record number
148653
Link To Document