Measuring expectations: forecast vs. ideal expectations. Does it really matter?

Bronwyn Higgs، نويسنده , , Michael Jay Polonsky، نويسنده , , Mary Hollick، نويسنده ,

دوماهنامه با شماره پیاپی سال 2005

16

49

64

Expectations , Ideal expectations , recall , Satisfaction , perceptions , Service Quality , Forecast expectations

Journal of Retailing and Consumer Services

2005

Journal of Retailing and Consumer Services

148837