Title of article
Evaluating channel performance in multi-channel environments
Author/Authors
Sonja Gensler، نويسنده , , Marnik G. Dekimpe، نويسنده , , Bernd Skiera، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
7
From page
17
To page
23
Keywords
Colombo and Morrison model , Marketing metrics , Loyalty , Multi-channel management
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148904
Link To Document