Title of article :
Component versus bundle pricing : The role of selling price deviations from price expectations
Author/Authors :
Ajit Kaicker، نويسنده , , William O. Bearden، نويسنده , , Kenneth C. Manning، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1995
Pages :
9
From page :
231
To page :
239
Journal title :
Journal of Business Research
Serial Year :
1995
Journal title :
Journal of Business Research
Record number :
154100
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154100
