Title of article
Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice
Author/Authors
Manoj Hastak، نويسنده , , Anusree Mitra، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
6
From page
121
To page
126
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154178
Link To Document