مرکز منطقه ای اطلاع رساني علوم و فناوري - Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success

Title of article :

Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success

Author/Authors :

David W. Stewart، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

147

To page :

153

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154181

Link To Document :