Title of article
Exploring decision-making approaches and responsibility for developing marketing communications strategy
Author/Authors
Joseph E. Phelps، نويسنده , , Thomas E. Harris، نويسنده , , Edward Johnson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
7
From page
217
To page
223
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154189
Link To Document