Title of article
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy
Author/Authors
Robert M. Morgan، نويسنده , , Shelby Hunt، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
10
From page
281
To page
290
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154396
Link To Document