Title of article
Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective
Author/Authors
Thomas Tsu Wee Tan، نويسنده , , Lee Boon Ling، نويسنده , , Eleanor Phua Cheay Theng، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
9
From page
853
To page
861
Keywords
Advertising research , Asian television commercials , Gender role portrayals , Mass media
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154685
Link To Document