Title of article
Cohort segmentation: An exploration of its validity
Author/Authors
Stephanie M. Noble، نويسنده , , Charles D. Schewe، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
9
From page
979
To page
987
Keywords
Baby boomers , Generation Y , Cohort segmentation , Generation X
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154802
Link To Document