Title of article
Alliance strategy as a competitive strategy for successively creative new product development: the proof of the co-evolution of creativity and efficiency in the Japanese pharmaceutical industry
Author/Authors
Makoto Takayama، نويسنده , , Chihiro Watanabe، نويسنده , , Charla Griffy-Brown، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
8
From page
607
To page
614
Keywords
alliance , Pharmaceutical competitive strategy , Core field , Co-evolution of creativity and efficiency
Journal title
Technovation
Serial Year
2002
Journal title
Technovation
Record number
194673
Link To Document