Title of article :
Shopping motivations on Internet: A study based on utilitarian and hedonic value
Author/Authors :
Pui-Lai To، نويسنده , , Chechen Liao، نويسنده , , Tzu-Hua Lin، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Shopping motivation , Purchase intention , Internet shopping , Utilitarian motivation , Hedonic motivation , Search intention
Journal title :
Technovation
Journal title :
Technovation
