Title of article :
New membersʹ integration: Key factor of success in online travel communities
Author/Authors :
Casalَ، نويسنده , , Luis V. and Flaviلn، نويسنده , , Carlos and Guinalيu، نويسنده , , Miguel، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2013
Abstract :
Helping new members acculturate into online communities is crucial to developing successful and sustainable communities, but the process remains unexplored. To address this topic, this paper analyses antecedents and consequences of memberʹs integration into online travel communities. Results show perceived similarity and reciprocity affect integration. Both integration and satisfaction with the community influence community participation. Finally, perceived reciprocity positively affects both satisfaction and intention to participate in the community. These findings suggest interesting implications for online travel community management.
Keywords :
Online travel community , Satisfaction , Similarity , Reciprocity , Integration
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research