Title of article
A purchase-based market segmentation methodology
Author/Authors
C. -Y. Tsai، نويسنده , , C. -M. Chiu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
12
From page
265
To page
276
Keywords
Genetic algorithm , RFM analysis , market segmentation , Purchase behavior , Clustering
Journal title
Expert Systems with Applications
Serial Year
2004
Journal title
Expert Systems with Applications
Record number
198130
Link To Document