Title of article
Why promotion strategies based on market basket analysis do not work
Author/Authors
Bernd Vindevogel، نويسنده , , Dirk Van den Poel، نويسنده , , Geert Wets، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
8
From page
583
To page
590
Keywords
Multivariate time-series techniques , Cross-price elasticities , Promotion strategy , Retailing , Market basket analysis
Journal title
Expert Systems with Applications
Serial Year
2005
Journal title
Expert Systems with Applications
Record number
198219
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