Title of article
Hybrid strategies as a strategic challenge — the case of the German automotive industry
Author/Authors
Heike Proff، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
13
From page
541
To page
553
Keywords
Business unit strategies , Hybrid strategies , price premium , Automobile industry
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207234
Link To Document