Title of article
Analysis of advertising lifetime for mobile phone
Author/Authors
So Young Sohn، نويسنده , , Ki-Hong Choi، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
6
From page
473
To page
478
Keywords
TV advertising , mobile phone , Switching time , Lifetime distribution
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207282
Link To Document