Title of article
Allocation of catalogs to collective customers based on semiparametric response models
Author/Authors
Bernhard Baumgartner، نويسنده , , Harald Hruschka، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
11
From page
839
To page
849
Keywords
Catalog-allocation , Generalized additive models , Marketing , Semiparametric models
Journal title
European Journal of Operational Research
Serial Year
2005
Journal title
European Journal of Operational Research
Record number
215345
Link To Document