Sociological Survey on social trust in acceptance of Knowledgebased organizations

Purpose: The purpose of research is to observe the influence of public trust on accepting KBOs. The implementation method of the research is descriptive (non-experimental) and with correlation analysis model formed by structural equations used the least minor squares. Methodology: The participants of the survey were consumers of KBO services. According to Cochran formula for unspecified society ,384 individuals were chosen as statistical sample selected totally random. From 384 questionnaires distributed ,370 were answered and 14 others were discarded due to many unanswered questions. In due course 370 questionnaires were processed. To measure social trust, Safarinia and Sharif questionnaires were used. (1389). due to receptivity of knowledgebased organizations, researcher-made questionnaire were utilized. this questionnaire contains 5 elements which composed based on available questionnaire. We realized there is a meaningful and significant relation between KBO admission and all aspects of social trust. the influence of social trust on KBO’S admission was positive and meaningful. The influence of social trust on KBO’s admission is positive and meaningful. Findings: According to the results,72% Variance model in knowledgebased organizations admission were indicated by Research model. Therefore, we realized strengthening social trust will bring acceptance to KBO’s presence. Discussion: In this regard, managers and officials in KBOs must concentrate on gaining and obtaining social trust in case of adequate social acceptance.