The effect of market orientation on buyer–seller relationship satisfaction

Mar?a José Sanzo، نويسنده , , Mar?a Leticia Santos، نويسنده , , Rodolfo V?zque z، نويسنده , , Luis Ignacio Alvarez-Gonzalez، نويسنده ,

روزنامه با شماره پیاپی سال 2003

19

327

345

Causal model , Supplier-costumer relationships , Market Orientation , Satisfaction , communication , Trust , Power , CONFLICT , Perceived value

Industrial Marketing Management

2003

Industrial Marketing Management

255100