Title of article :
An investigation into commitment in non-Western industrial marketing relationships
Author/Authors :
Leonard V. Coote، نويسنده , , Edward J. Forrest، نويسنده , , Terence W. Tam، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Asian business relationships , Industrial Marketing , Normative contract
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
