Title of article :
The role of multichannel integration in customer relationship management
Author/Authors :
Adrian Payne، نويسنده , , Pennie Frow، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
CRM , Multichannel integration , Channel management
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management