Title of article :
The role of multichannel integration in customer relationship management
Author/Authors :
Adrian Payne، نويسنده , , Pennie Frow، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
12
From page :
527
To page :
538
Keywords :
CRM , Multichannel integration , Channel management
Journal title :
Industrial Marketing Management
Serial Year :
2004
Journal title :
Industrial Marketing Management
Record number :
255188
Link To Document :
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